Quick Stats


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Domain authority


Articles posted


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Web Created

Overview of the Website

This review website has been around for just over 2 years and 5 months.

Site is ranking for 1,366+ keywords, with some good buyer intent keywords.

Site is linking to 141 products, 47 of which are out of stock and another 3 have errors.

Site had some help with backlinks in November and December of 2019 from the Hoth. They created a few guest post links and syndicated a few articles as well.

The current owner spends anywhere from 0 to 3 hours per week depending on if he is creating new content.

The site comes with 51 articles. The owner has written about half of them and in the earlier stages outsources the other half of them.

Site is currently monetized via Amazon, Ezoic and Pickleballdrive  with the opportunity to expand into other monetization methods.

Next Price Drop will be in...

This listing is doing a Dutch auction which means, the price on the site is lowered every 2 days, until it gets a bid or it hits the reserve price. The first bid made is the winning bid and will get the site.

Google Analytics

Proof of Income

View data as
  • Table
  • Monetization Breakdown Graph
  • Total Income Graph
MonthAmazon Income (US)Ezoic Income (US)PickLeballDrive Income (US)
January 2021$148$43$0
February 2021$108$43$0
March 2021$139$78$59
April 2021$226$114$0
May 2021$211$124$0
June 2021$236$144$0
July 2021$258$135$0
August 2021$252$134$0
September 2021$204$144$0
October-2021 $220$136$0
December-2021 $510 $138$0
January-2022 (up to 17)$87$65$0
Total Income:US $2,930 US $1,460 US $104

SEMRush Data

On the right, you can see the screen shot we have taken from SEMRush that shows the data from the site. Some things to note are:

Rankings for 1,366+ keywords

Ranking for  236 keywords on the first page

Authority score of 24

Majority of the traffic is coming from the US

Backlink Analysis

On the right, you can see the screen shot we have taken from AHREFS that shows the data from the site. Some things to note are;

UR rating of 29 and DR rating of 2.7

Site has 550 referring domains.

475 of the referring backlinks are dofollow.

The site has 1,090 backlinks with a UR rating of 0-10 and 97 backlinks with a UR rating of 11-20.

Download Backlink Analysis

Site Buddy Analysis

On the right, you can see the screen shot we have taken from SiteBuddy that shows the data from the site and allows you to take steps to improve the site quickly by fixing the Amazon links. Some things to note are;

There are 33 pages that have Amazon products being linked to and all have the proper Amazon Affiliate Disclaimers in place.

There are 567 Amazon links being used and of those 2 are missing an affiliate tag.

There are 47 missing products, which means the site is not linking to a product in their Amazon link.

The site links to 141 different Amazon products and of those 47 products are out of stock, meaning people who click on those links can’t actually purchase the product. Swapping those products with different products that are in stock can help to increase income.

FAQ with Seller

Please email us or use the chat function to get access to Google Analytics.

What would you do to grow this site?

The basics:

1) Add more info and review content. A lot of opportunity in reviewing types of paddles: selkirk paddles, paddletek paddles, gearbox paddles, engage paddles, graphite paddles, edgeless paddles, composite vs graphite paddles, composite paddles, etc.

2) Work on backlinking. I have done very little proactive backlinking work on the site (none for the last year and a half).

3) Go back and optimize the pages that are ranking in the top 20 or so SERPs.

4) Creating Youtube videos to go along with articles and reviews is an untapped opportunity

Did you start the site from scratch or did you buy it? Is it built on an expired domain? Any 301 redirects used on the site? If so, will they be included in the sale?

Started from scratch in August/September 2019 using a fresh domain. No 301 redirects.

What has been your biggest struggle with this site?

Nothing in particular -- just the normal struggles of producing good, high-quality content. This is a pretty uncompetitive niche and interest has been growing worldwide over the last few years. I am not comfortable working on link building so I have really neglected that side.

What is included with the site?

The URL and all of the content on the Wordpress site. PickleballDrive accounts (none have any meaningful followers since I have not spent any time on them, just posting links to content as it is published on Facebook and Twitter):

Youtube Facebook Twitter

Gravatar Pinterest Diigo Tumblr Reddit

Airtable database (Pickleball Paddle Database)

How much time do you spend on the site? What tasks do you do?

Between 0 and 3 hours a week depending on whether I am working on creating new content.

Do you outsource the content? If yes, are you able to pass along the writer?

I outsourced about half of the content in the first year of the site, but have not outsourced any for at least 1 year. Of the 51 articles, I outsourced about 25 or so.

How did you build your backlinks? Were PBN's used?

No PBNs.

I had some help in November and December of 2019 from the Hoth. They created a few guest post links and syndicated a few articles as well.

In June/July 2020 I ordered a couple of guest posts and added a small number of citations from SEO Butler.

I have not done any proactive link building since then.

How many total articles are on the site?

51 Plus I created what I think is a pretty cool pickleball paddle database in Airtable that allows for filtering and finding exactly the right kind of paddle: The Pickleball Paddle Database

What are the expenses that are associated with the site? Specifically, what are the expenses that come from content creation, hosting, backlinks and domain registration?

Domain Registration: $17.99 renewal annually.

Hosting: on Kinsta $30 a month (but I think at this traffic level Kinsta might be overkill so cheaper hosting should be fine.)

Ezoic Premium: $29 a month.

Content Creation: I have created over half of the content and have not paid for any content for the last year. In December 2019, I had 7 articles written by Human Proof Designs. In mid-2020 I paid for a few articles to be created by Upwork writers. In December 2020 I had 14 articles written by NicheWebsiteBuilders.

Payment Terms

For this site, we require a non refundable payment of $1,000 via the website, then the remainder to be sent via wire transfer.

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Proof of Income Images