Quick Stats


Income month


Domain authority


Articles posted


Visitors per month


Income multiple


Web Created

Overview of the Website

This review website has been around for just over 2 years 6 months.

Site is ranking for 7,106+ keywords, with some good buyer intent keywords.

Site has seen a slight increase in traffic over the last year.

Site’s top page only accounts for 6.5% of the overall traffic, so the traffic is very diverse.

Site’s organic keywords have been steadily increasing over the last year.

Site’s  average time on page is over 3 minutes.

The current owner use to write 2 articles per week until September, however, since then has not spent any time on the site.

Site is currently monetized via Amazon and Ezoic (last 5 months) with the opportunity to expand into other monetization methods.

Sale includes Youtube channel with 14,000+ subscribers

Next Price Drop will be in...

This listing is doing a Dutch auction which means, the price on the site is lowered every 2 days, until it gets a bid or it hits the reserve price. The first bid made is the winning bid and will get the site.

Google Analytics

Proof of Income

View data as
  • Table
  • Monetization Breakdown Graph
  • Total Income Graph
MonthAmazon Income (US)Ezoic Income (US)
March 2021$104$0
April 2021$84$0
May 2021$95$0
June 2021$86$0
July 2021$97$0
August 2021$101$0
September 2021$152$0
October-2021 $125$754
November-2021 $158$1,052
December-2021 $199$1,091
January -2022$115$936
Total Income:US $1,421 US $4,511

SEMRush Data

On the right, you can see the screen shot we have taken from SEMRush that shows the data from the site. Some things to note are:

Rankings for 7,106+ keywords

Ranking for 1,227 keywords on the first page

Authority score of 42

Majority of the traffic is coming from the US

Backlink Analysis

On the right, you can see the screen shot we have taken from AHREFS that shows the data from the site. Some things to note are;

UR rating of 18 and DR rating of 6

Site has 483 referring domains.

386 of the referring backlinks are dofollow.

The site has 1,703 backlinks with a UR rating of 0-10 and 29 backlinks with a UR rating of 11-20.

The site is ranking for 1,731 keywords in position 1-3 and 2,219 keywords in position 4-10 on google.

Download Backlink Analysis

Site Buddy Analysis

On the right, you can see the screen shot we have taken from SiteBuddy that shows the data from the site and allows you to take steps to improve the site quickly by fixing the Amazon links. Some things to note are;

There are 21 pages that have Amazon products being linked to and all have the proper Amazon Affiliate Disclaimers in place.

There are 161 Amazon links being used and of those 0 are missing an affiliate tag.

There are 9 missing products, which means the site is not linking to a product in their Amazon link.

The site links to 89 different Amazon products and of those 9 products are out of stock, meaning people who click on those links can’t actually purchase the product. Swapping those products with different products that are in stock can help to increase income.

FAQ with Seller

Please email us or use the chat function to get access to Google Analytics.

What would you do to grow this site?

Terrier owner has a lot of authority and viewership in the niche of the Jack Russell Terrier because I own one, made a lot of video content as well.

This specific dog breed, I still have not capped out or even close. In fact, I stopped writing posts about 3 months ago due to time invested in another project.

For the immediate future after purchase, you should still see growth because a decent % of the 151 posts are not even 8 months old at this time and growing.

I would immediately start with finishing the Jack Russell Niche.

Breeder information, diet, and more training-related articles will bring in the heaviest amount of traffic.

This is a tough dog to get a handle on and for some reason, everyone, including myself adopts them.

These posts can average 1000+ page views per month.

Also, focus on some seasonal-type posts for this dog such as holiday gifts, etc.

Jack Russell's are typically bred to be ready for adoption in the late fall so you naturally see a larger amount of traffic from October-March because of this.

Good opportunity for easy affiliate income. I just never had the time to do it.

Following this, I would finish the areas of the Bull Terrier dog breed and the Pitbull Terrier.

They have a good base of 20+ articles and several driving traffic.

Each dog breed could easily be 200-300 posts with good traffic so take what's already pre-built and run with it.

And lastly, focus heavily on mixed breeds of the Jack Russell.

I started this right before time constraints got too difficult and this is a heavy traffic spot.

I also didn't put much time at all into how my ads were placed on the website (I'm terrible at this) and didn't spend a lot of time optimizing affiliate opportunities.

In all reality, I wrote a bunch of a post, started Ezoic late, and threw in some links.

Didn't really get a chance to fully exploit the site as I could.

Do these things first and grow into other breeds of the Terrier after is my #1 advice to grow this website.

And perhaps, update some of the oldest content.

Did you start the site from scratch or did you buy it? Is it built on an expired domain? Any 301 redirects used on the site? If so, will they be included in the sale?

I started this site from scratch and no 301 directs have ever been implemented on this site.

What has been your biggest struggle with this site?

Nothing with 100% transparency. Pets are a very easy niche to monetize (not the highest EMPV) but easy in general.

I was able to get the audience easily, wrote the articles, and stayed patient.

Time was my only struggle because of other projects.

This shouldn't be an issue for a website holder or a website growth team to either hold for revenue or improve and grow to a much larger size.

Keep in mind, the website is branded Terrier Owner so you can expand into all breeds and mix breeds.

Tons of potential.

What is included with the site?

YouTube Channel. 14K Subscribers- Current Revenue of 315 per month from Ads.

Remains stable even on weeks without a video.

No other social accounts even exist or were created for this website.

How much time do you spend on the site? What tasks do you do?

I used to attempt to write 2 posts per week until the Summer of 2021. I haven't spent literally any time on the website outside of this selling process since November when I wrote some of the last posts I ever published on this website.

Back when I was, I spent probably 5 hours per week- 2 hours per post plus upload.

It's never been the full bulk of my time.

A side project that I eventually lost time for. That's the entire reason for the sale in full transparency.

If I had the time, I would be holding and building it because I recognize the potential.

However, sometimes it makes more sense to move into the next passion or project which is where I am currently.

Do you outsource the content? If yes, are you able to pass along the writer?

No. Never have outsourced one piece of content.

Everything was completed by me.

How did you build your backlinks? Were PBN's used?

No, never spent 1-minute building links.

All links are organic and honestly haven't checked the link profile in over a year.

How many total articles are on the site?


What are the expenses that are associated with the site? Specifically, what are the expenses that come from content creation, hosting, backlinks and domain registration?

Siteground Hosting- Grow Big Plan (I have other sites on the same plan so I don't know the exact costs)

I believe the hosting is 12 per month?

Ezoic was listed previously in a previous email.

I didn't pay for the theme or anything like that except my logo design in the very beginning.

I can't think of anything else that's a cost I incurred for the website outside of hosting or what we discussed previously.

My other subscriptions such as Ahrefs or any software are part of what I do as a whole as a marketer so don't tie directly into a site's cost and would vary based on the buyer's preferences in software or if they even prefer the software if that makes sense.

Payment Terms

For this site, we require a non refundable payment of $1,000 via the website, then the remainder to be sent via wire transfer.

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