At some point, every blogger asks the same hard question: Should you sell or just leave your blog and move on?

Maybe you’re not posting anymore. Maybe traffic has dipped. Maybe monetization never really took off, or even stopped working entirely. Whatever the reason, you’re not excited about it anymore, and it’s starting to feel like digital dead weight.

So how do you decide what to do next? This guide walks you through the core questions that help you make a clean, confident choice.

Is Your Blog Still Getting Traffic?

Start with traffic. Is your blog still pulling in visits from Google? Are old posts ranking, even if you haven’t touched them in months?

If so, your blog’s doing more than you think. Even minimal traffic means there’s something left to work with.

You could just leave it running. Many bloggers do. As long as it doesn’t break or get hacked, it might keep earning a little ad or affiliate revenue. But the longer it goes untouched, the more that traffic tends to fade. And, perhaps more importantly, the less appealing it becomes to future buyers.

If you sell now while traffic’s still alive, you’re turning passive attention into actual value. Someone else can step in and scale it — and you get a payday without doing the work.

Takeaway: If traffic exists and you’re done growing it, selling usually beats letting it drift.

Are You Still Interested in the Topic?

Sometimes, the problem isn’t performance as much as boredom. You’ve outgrown the niche. What used to fire you up now feels like homework.

If you’re not motivated to write, promote, or even log in, that’s a clear sign you should sell or just leave your blog entirely.

Of course, leaving it up is a softer exit. No pressure, no decisions, just a quiet drift into dormancy. But that’s not free, as content goes stale and tech gets outdated. And eventually, you’ve got a dead site with no resale value.

Selling, on the other hand, gives that blog a second life — and gives you a clean break. You get paid for what you built, without having to rekindle interest that’s just not there.

Takeaway: If you’re over the topic and not planning a comeback, selling is the smarter move.

Is Monetization Working?

If you’ve tried ads, affiliate links, and digital products, and nothing worked, it’s easy to feel stuck. A blog that isn’t earning often becomes a blog you ignore.

Leaving it live might still bring in a few dollars a month. That’s fine, in theory. But most “just leave it” blogs slowly bleed out with fewer clicks, fewer earnings, and no momentum.

Selling now, even for a modest price, means getting value before the numbers drop further. And for buyers who know how to monetize, your blog could be a major opportunity.

Takeaway: If blog monetization isn’t working and you’re not planning to fix it, leaving it risks slow decay. Selling locks it in for what it’s worth.

Are You Willing to Maintain It?

Even ignored blogs need attention now and then, whether it’s in the form of plugin updates, broken links, or expired themes. If you don’t want to touch it, you’re not really leaving it up — you’re letting it decay.

You can pay someone to keep it afloat. But that’s time and money on a project you’re already checked out of. Or, you can exit fully and let someone else pay you for the handoff.

Takeaway: If you’re not going to maintain it, leaving it doesn’t get you anywhere. Selling is a clean (and likely more profitable) closure.

So, Should You Sell or Just Leave Your Blog?

If you’re asking, there’s a good chance you already know.

You’re not updating it. You’re not excited about it. You’re not actively earning from it. That doesn’t mean it’s worthless. It means it’s time to stop letting it sit and start treating it like the asset it is.

If you’re leaning toward selling, but the process feels overwhelming or unclear, Motion Invest can help. We make exiting easier for everyday site owners, not just seasoned flippers.

We handle everything: fair valuations, pre-qualified buyers, and clear, no-pressure guidance throughout the sale. Whether your blog is earning a few hundred a month or just holding SEO value, we’ll help you figure out your next move — and get paid for the work you’ve already put in.

Check out our free valuation tool to see what your site is worth today.