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Using Content to Help Grow Your Newly Purchased Site

Using Content to Help Grow Your Newly Purchased Site

Using Content to Help Grow Your Newly Purchased Site

If you want to skip the product development stage and go right into marketing and sales, then affiliate sites are for you. Affiliate marketing allows you to get paid commission on every sale you make on your site. 

You can build your site around third party products that have been tested and have a proven track record online as long as you do your research and promote good products.

Whether you are taking over a site you have recently purchased, or you are setting out on your own affiliate journey, you can use content to help grow your new site. After all, when you invest in something, you want to avoid losing money.

Do Your Research

Again, for success, you really need to take the time to understand what it means to have a website. You don’t want to play around with backlinks and find ways to optimize your conversion rates until you know what you’re doing. 

You don’t want to risk the investment you have made in a new site for the chance to attain a small bit of growth. There is just too much risk involved.

Using Content

When you use content to help grow your newly purchased site, you are exposing yourself to much less risk. That is unless you go the way of keyword cannibalization or you continually upload poor quality and irrelevant content. 

Having a content strategy in place for your site is essential to achieve growth and stay in line with your goals. It can sometimes be a challenge to continually come up with good quality and engaging content that readers will enjoy and visit your site to read. 

So, to help streamline your content marketing process, we have a few tips for you below:

Editorial Calendars

This allows you to plan your content in advance and have a calendar where you can keep track of your content, what you are creating, and when it will be posted. It helps you keep everything organized while helping you keep track of what needs to be published and when.


Many people believe that you need to be pushing out new content all the time because more content is always better; however, this is not the case. In addition to creating new content, it is also important that you refresh older content you have on your site. We will cover this in more detail below. 

Using content is a much more natural way to grow your site. It helps your website maintain its rankings and doesn’t require that you learn how to use link-building for growth right away. 

Building Your Reputation

When you build a reputation, you are essentially growing your brand. Using content is a good way to build these reputations, establish trust, and become an authority in your niche. With high-quality content on your site, you are addressing the needs of your potential customers, and you are showing that you care.

To successfully use content, you should create buyer personas so you can better target an audience with your content. You should also map out those personas to the different phases of the customer life cycle and use keyword research to identify what exactly it is your customers are looking for. 

Analyzing Progress

You will then need to make sure to analyze your progress as you go along. This will show you what parts of your content strategy are working and what is not working. To do this, you will gather key metrics from your site, and these metrics will help you identify any drawbacks there are with your current content marketing strategy. 

How to Create Ranking Content for Affiliate Marketing

Using content is one of the safer ways to go about growing your website, and content marketing is one of the best ways to advertise a brand. With the right content, you will soon find that you will experience better conversion rates and more sales. 

The content you use should be relevant to the site you have purchased. The content should solve a problem that the consumer is having and answer the questions they went to the search engine to find. 

How do you do this? Keyword research.

What Is Keyword Research?

With keyword research, you are targeting your audience and standing out in the industry. Search engines are constantly changing, which can sometimes make keyword research a bit more complicated. 

So, instead of combing through content to pull out different individual keywords and phrases, search engines are relying more on semantic searches.

Semantic searches are intent-based searches. When researching keywords, you need to keep a few things in mind.

Foundational Keywords

These are the words that most closely align with your target phrase. They allow your content to have meaning and structure, and without them, you will quickly find it challenging to complete any other keyword research.

To come up with foundational keywords, think about what some of the most basic queries your target audience may be coming up with. What base keywords are they using to search for their answers and find the products they need?


This is a good way to learn what keywords you should be targeting. Google has an auto-suggest feature, for example. When you type in a phrase such as cat food, it suggests some commonly searched for phrases from users. 

With this example, you may find cat food research, cat food brands, and cat food with high meat content. Auto-suggest is a good way to help you come up with keywords that you may have otherwise overlooked.

Prioritize the Best Keywords

The monthly search volume, keyword difficulty, cost per click, and competitive density are all factors to consider when searching for what may be considered the best keywords.

  • Monthly Search Volume. The higher this number is, the better it is. It is the number of monthly searches there are for those particular keywords and keyword phrases.
  • Keyword Difficulty. Lower usually means easier. Different tools you use may have a different name for this. The higher the difficulty, the harder it is to rank on the 1st SERP because of the high competition there is from other ranking websites.
  • Cost-Per-Click. This is referring to the monetary value of a keyword. It is used to drive traffic to websites. An advertiser pays the publisher whenever the ad on the site is clicked.
  • Competitive Density. This refers to how many advertisers compete for those particular keywords in a paid search.

SEMRush is a good resource and SEO tool for keyword research because it effectively tracks the keyword strategy being used by your competition and runs an SEO audit of your content.

Creating the Structure of Your Content

Structure is important to the reader. Any content you publish on your site should include an introduction, main body, and conclusion. Bullet points and lists are also good for improving readability as well. They break up the content into sections and make it easier for the reader.

Additionally, all the paragraphs in your content should also be short and clear. Each paragraph should have one main idea; however, you can still split the body of the content up however you see fit. The transitions between each paragraph should be logical and smooth. 

Finding Value in Your Content

When publishing content on the site, you need to make sure that it is going to be content that is relevant to what the site is about. For example, you wouldn’t want to write a bunch of content about gardening if the affiliate site you have is all about baby products. The audience needs to be interested in the content you are offering in order for you to grow your site.

To catch this interest, you should create content that will relate to the readers. It should offer value and insight and help them solve their problems and improve their quality of life. This also takes us right back to the importance of choosing the right keywords and keyword phrases to attract the right audience. 

Maintenance of Your SEO and Keywords

If you have done the keyword research and have created your content, great! But the work doesn’t end there. Yes, publishing the content onto your affiliate site is definitely an accomplishment, but you will still need to continue working on the SEO and adding keywords.

The keywords need to remain relevant to the topic of your content. Also, you need to make sure that your keywords are included in the headline and description as well to attract even more traffic to the website. 

Regularly Updating Your Content

With affiliate websites, it is important to maintain a regular posting schedule because there is a link between your content and your traffic and revenue. If you neglect your content or let it go stale, it can significantly impact your ranking and can hurt any potential income you would have had from the site.

Content Upgrades

Having fresh content is essential for any site and for SEO. Every update you make to your site, and its content has a part to play with visitors, consumers, and the search engines. Having a static site with no updates, upgraded content, or refreshers can easily be viewed by search engines as no good. It has nothing new to offer, and it falls from its rank. 

So, what should you do?

Keep up with your content. The following are a few things that are done when upgrading content:

  • Make sure all links work
  • Make sure all the information is up to date and relevant
  • Check the keywords and phrases you are using
  • Add additional relevant content that adds more value to the existing content
  • Edit thoroughly
  • Refresh products 

This is just a small list of what can be done during a content upgrade. MarketMuse is a great resource to use when optimizing content. It helps identify any holes there may be so you can fill those holes with relevant and valuable content that will keep your site ranking highly. 

Google’s Algorithm 

In Google’s algorithm, it is more likely that you will rank higher if people are clicking on your content from the search engine results page. Upgraded content is more appealing to your audience as well as Google because they will see it as a much better resource which should allow the content to rank higher than before.

Changing Keywords

You will also quickly find that keywords do come and go. Keywords that may have been popular in your niche one year ago may not be as relevant today. Always keep track of the keywords you use so you can go back and check the average search volume of those keywords in the future. 

If you find that those keywords have tapered off and aren’t as popular, then you need to update and upgrade your content to find more relevant keywords that the audience is currently using. 

However, if the search volume has grown, you can consider moving those keywords to another page for the chance at even higher conversions. You won’t know how they are doing if you don’t take the time to refresh your old content.

Fresh Content

Google also loves fresh content which is why adding to your existing content is also a good idea. When you revisit your content, measure how many clicks a certain post has received. If you find that it has high clicks, then Google favors it. 

However, if you have fewer clicks and the visits have seemed to drop, then it is time to focus again on the on-page SEO of that content. Adding fresh content keeps your site relevant and keeps it in Google’s good graces.

Bottom Line

The bottom line is that using content to grow your newly purchased site is a great idea as long as you know how to go about creating that content and then maintaining the content as well as your site.

Check your content at least twice per month, maintain its relevancy, adjust keywords and phrases as needed, and make sure that what you offer will appeal to your target audience.

If you need help creating quality content for your new affiliate site or you need some upgrades done on existing content that just isn’t ranking as well as it used to, then contact Content Refined today to discuss your options for improved rankings and growth opportunities for your site.

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