This plumbing website has been around for just over 2 years and 7 months.
✔ The top 10 keywords have dropped via Ahrefs in August 2022. As a result of this, this is being done at a lower multiple (30x).
✔ Seller has only used Ezoic for 3 full months. This is being done at the last 12 months income average, which helps even things out in terms of the Amazon earnings having a bad month.
✔ The sale includes a Facebook page with 745 followers (see Q&A section).
✔ There are 32 out of stock products the site is linking to on Amazon.
✔ Site is currently monetized via Amazon and Ezoic with the opportunity to expand into other monetization methods.