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5 Types of People That Buy Online Businesses

Are you thinking about selling your online business? If so, you may be on the lookout for your next potential buyer. Well, there are typically 5 types of people that buy online businesses. These individuals have different motivations and goals but share a common desire: to find and acquire their next profitable investment.

This article will explore these 5 types of buyers, including flippers, and what motivates them to invest in an online business.

1) Serial Entrepreneurs

One of the most common types of people who buy online businesses is serial entrepreneurs. These individuals have already started and sold multiple businesses in the past, and are always on the lookout for new opportunities. 

For serial entrepreneurs, buying an existing online business can be a way to quickly scale up their operations and add another revenue stream to their portfolio.

2) Investors

Another type of buyer that you’ll likely encounter when selling an online business is investors. These individuals are typically looking for a passive investment opportunity where they can put their money to work and earn a return without having to manage the business actively.

Investors will often seek online businesses with a proven track record of generating steady cash flow and growth potential.

3) Strategic Buyers

Strategic buyers are another type of buyer you’ll come across when selling an online business. These buyers are typically larger companies looking to expand their operations by acquiring complementary businesses. For example, a company that sells pet supplies may be interested in acquiring an online business that sells pet grooming products. 

Strategic buyers will look for online businesses to help them achieve their strategic goals and fit well with their existing operations.

4) Lifestyle Buyers

Lifestyle buyers are individuals who are looking to buy an online business as a way to support their desired lifestyle. For example, if they don’t want to be tied down to one place, a lifestyle buyer may be interested in buying an online business that sells digital products or services that can be delivered electronically.

These buyers are typically looking for businesses that are relatively easy to manage and can be run from anywhere in the world

5) Flippers

Finally, there are flippers, individuals or companies that buy online businesses intending to turn around and sell them for a profit quickly. Flippers will be looking for undervalued online businesses that they can buy cheaply, improve, and sell for a higher price. 

This means that, if you’re looking to sell your online business to a flipper, you’ll need to be prepared to show that your business has strong growth potential and opportunities to increase its value.


As you can see, there are a variety of different types of people that buy online businesses. Whether it’s a serial entrepreneur looking to expand their operations or a lifestyle buyer looking to support their desired lifestyle, there is undoubtedly a buyer out there that would be interested in what you have to offer.

By understanding the different types of buyers and their motivations, you’ll be better equipped to market your online business and find the right buyer for your needs. Good luck!

Need a hand finding that perfect buyer? We’d be happy to help! Click here to learn about selling your website with Motion Invest, and get started with us today.

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