If you own a blog or an eCommerce business, you may ask how much your website is worth and if there’s anything you can do to increase its value. Perhaps you’re thinking about selling your website, blog, or online store in the future. 

Here are some tips for increasing the value of your website. You’ll be relieved to learn that several factors may contribute to a site’s worth, some of which you have direct control over and others with which you can make progress. These are some of the most important things you can do to improve the value of your website, regardless of what type of website it is.

1) Determine the Worth of Your Website

It is critical to have your website evaluated by a professional since this will give you a better idea of what is currently functioning well and what may be improved in the future to help you obtain a higher price for it. Several valuation techniques consider a variety of variables to arrive at an average value for how much your site is worth right now. Hiring a professional is usually preferable rather than guessing or basing your estimate on how much you’d be willing to pay for a similar site like yours.

2) Increase Traffic

You can determine the value of your website by considering traffic as one of its key aspects. Anything you can do to boost organic traffic to your site will be a success. Focusing on SEO, local SEO, social media traffic, and other forms of site traffic might be something you want to work with an expert on for you to get the greatest outcomes and earn a higher return on your investment.

3) Improve Your Design

While the look of a website may not be the only thing considered while determining its value, it’s vital to keep in mind that a contemporary, professional design might impact how much your site is worth. Not only will making modifications such as converting the design to responsive if it isn’t already potentially affect your organic traffic, but website purchasers are not always searching for something that needs renovating. 

Investing in a high-quality, modern website design that you can be proud to show off and sell as part of your whole site may significantly boost its market value.

4) Encourage More Sales

If you manage an eCommerce store, then the sales direction that your store is heading monthly or quarterly will largely contribute to its valuation. While you might not be able to influence the total number of sales made, there are some methods to reduce lost sales and inevitable revenue loss. For one, setting up abandoned cart emails could prompt customers who have left without purchasing to come back and finish their intended sale.

5) Improve Your Content

Valuable, engaging, and simple-to-read material will always positively influence how much your site is worth and will directly help increase traffic to your site. If you don’t already have one, consider setting up a blog; spend time polishing and improving the content already on your site, and consider adding one.

The Bottom Line

So, the value of a website is based on several factors, some of which you have direct control over. If you’re looking for ways to increase its value, start by implementing some (or all) of the methods suggested above. Thanks for reading!

Want to see the current value of your website? Use Motion Invest’s free site valuation tool here!