You’ve built a content site that’s earning. Traffic’s steady. Revenue’s real. And it gets you thinking: how much can you sell a website for, anyway?

Whether you’re actively planning an exit or just curious what your site’s worth, understanding how buyers value websites gives you the upper hand. And just to get it out of the way: no, there’s no magic number. But there is a proven formula behind the market.

Let’s walk through how it works and how to find out where your site stands.

Website Valuation Starts with Earnings

Most content websites are priced using a simple formula:

• Monthly net profit × a price multiple

That multiple usually falls somewhere between 30× and 40× your average monthly earnings. So if your site nets $2,000/month, you’re likely looking at a sale price in the range of $60,000 to $80,000. Solid.

But here’s the thing: buyers don’t just plug in numbers. That multiple moves up or down based on how safe, scalable, and hands-off your site feels to them.

What Drives Website Value Up (or Down)?

A site’s profit is just the starting point. Buyers also weigh how safe and sustainable that profit really is. Here’s what tends to push a site’s value higher or hold it back:

• Steady earnings. Buyers pay more for predictable income. If your revenue’s all over the place, it’s both harder to trust and to price.
• Strong organic traffic. Consistent, search-driven visits (especially from Google) are a major trust signal. Paid traffic or social spikes? Not so much.
• Diversified income streams. If your revenue comes from a mix of ads, affiliates, and products, that lowers risk. A single point of failure can drag value down.
• Clean, original content. High-quality posts that rank well and serve a clear niche build long-term value. Thin or AI-spammed content does the opposite.
• Low owner workload: The less daily involvement required, the more attractive the site. Buyers love systems that run without constant hand-holding.

That’s what shapes the website price multiple in a nutshell, whether it leans toward the low 30s or pushes north of 40×.

What’s the Average Website Sale Price?

Across the broader market, you can sell a website for somewhere between $20,000 and $100,000. That range reflects a wide variety of niches, monetization methods, and site sizes. High-quality sites, especially those with clean revenue and low churn, often trade at the higher end or above.

At Motion Invest, though, we focus on the smaller end of that spectrum. Many of the sites on our marketplace sell for under $10,000, making us a go-to platform for accessible, profitable sites with simple operations.

So whether you’re sitting on a six-figure site or something smaller and streamlined, there’s likely a buyer for it. It just depends on how the fundamentals stack up.

The takeaway? You don’t need a massive site to cash out. You just need a good one, built right, with solid fundamentals.

Want to Know How Much You Can Sell a Website for?

So, how much can you sell a website for? The truth is it depends, and we’ve got the tools to help.

Our free website valuation tool gives you a fast, no-fluff estimate based on what real buyers are paying right now. It’s part of our full-service process at Motion Invest, designed to help everyday site owners sell with confidence.

We look beyond just revenue. The Motion Invest valuation process factors in traffic, content quality, SEO strength, monetization, and effort, so you get a number that actually reflects market demand.

Get your free valuation here and see what your site could sell for today.