The Amazon Associates program is the most popular affiliate marketing program in the world. Many credit Amazon with creating the affiliate marketing industry, which is now a massive online space. Affiliate marketing is projected to be an $8.2 billion industry by 2022.
In this article, we’re helping you decide whether Amazon Associates is the right program for you.
To decide whether Amazon Associates is right for you, it helps to know what it is! Let’s take a look at this program in brief.
The Amazon Associates program is a partnership program whereby you receive commissions from Amazon if you drive traffic to their website.
When you’re an Amazon affiliate, you create links to Amazon in your web content. If someone clicks those links and makes a purchase, you receive a cut of the sales. Your job as an affiliate is to create content that drives traffic to Amazon and motivates people to buy that product.
If you’re intrigued, here’s how you can get started:
So, you read the above information, and you’re ready to get started. How can you become an Amazon Affiliate?
Well, it’s not as simple as just going to Amazon and signing up. Running an affiliate marketing business means that you operate your own website, which promotes traffic to Amazon. You are fully responsible for this website, and it will be your main competitive advantage. Therefore, your first step will be creating your own space on the internet.
If you’re here, you likely already have a website of your own, which means you’re on steap ahead of the game to become an Amazon associate. The most important part of creating an affiliate website is deciding how you will operate your affiliate site. For every affiliate site, the end goal is the same. You want to drive traffic from an Amazon link on your site to Amazon while encouraging users to buy products, thus increasing your commission. However, you can do this in many different ways. The core of your business will be deciding how you will operate. Here are a few examples of how you can do it:
Blogs/Informational Websites: Many affiliate sites operate as blogs. They post informational and lifestyle articles within a niche, offering readers education, entertainment, and common-interest content. They aim to engage the reader and talk about products when it is natural to do so, providing links to Amazon in the process.
Review Websites: Review websites are websites which, you guessed it, review products. Typically, they’ll also pick a niche so that they can have expert authority. For example, a camera review site would provide honest, upfront reviews about the latest gear and real recommendations for their readers. The goal is that readers will trust their content and purchase Amazon products based on their recommendations.
Video: Many Amazon Affiliates also produce video content. For example, YouTube allows you to leave links in the video description. If you make a compelling case for a product during your video, your viewers can be intrigued to click the link.
And More: You get the picture. It’s about engaging the audience and convincing them why it’s worthwhile to make a purchase. Successful affiliate sites are true experts within their niche. They know how to reach their target audience, and they know how to communicate the value of the products they mention.
Once you have developed an outline for how you would like to approach your affiliate business, you can get the ball rolling. Visit this page to learn how you can get started. The process is straightforward, but Amazon requires a lot of information before you are approved as an affiliate, which is why you need to create a business model before undertaking this step.
The main advantages of the Amazon affiliate program mainly derive from the Amazon platform itself. You already know that Amazon is a rapidly growing business and the most popular online retailer worldwide. Simply put, people trust Amazon. Directing your traffic to Amazon means you rely on a retailer that people already have a positive association with. Amazon’s website is fully optimized to promote sales, and they’ll even follow up with customers via email.
The affiliate program is a major opportunity because if you do it successfully, it’s very lucrative. You drive traffic, and Amazon handles the shipping, processing, etc. If you create quality content that draws traffic, you can expect to be successful in your niche.
Of course, every business has its share of challenges as well. Simply put, the main hurdle with affiliate marketing is that it is extremely competitive. The market is growing, and so too is the number of affiliate marketers. To find success, you need to create relevant content that draws traffic and is fully optimized so that your consumer can discover it. Successfully running an Amazon affiliate business is a separate topic unto itself, but you need to know that it is a very competitive space.
Secondly, to make good money in this area, you need to make a lot of sales. Amazon pays relatively low commissions, and the commissions vary depending on the type of product you are selling (typically 4-10%). Therefore, success requires lots of traffic, lots of clicks, and lots of conversions. It’s possible, and Amazon certainly gets the traffic to sustain the affiliate market, but you’ll have to work hard to succeed.
If you’ve read through our list and are still interested, then the Amazon affiliate program might be for you! The bottom line is that you have to understand what it takes to succeed in this industry. It’s not easy, and there is a lot of competition, but there are plenty of opportunities to make money if done properly.
We gave you a basic outline of the program and outlined some pros & cons of the affiliate program in general, which should be enough information to decide whether this opportunity is worth pursuing further. It’s not for everyone, but it might be the perfect opportunity for your website!