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Should You Buy or Build an Online Business?

If you’re considering starting an online business, you first need to ask yourself whether you should build it from scratch or buy an existing business. Each option has its pros and cons, so it’s important to weigh them carefully before deciding. In this article, we’ll help you determine whether you should buy or build an online business.

Buying a Successful and Proven Online Business

There are certainly benefits to buying an online business, especially if it’s already successful and has a proven track record. Let’s take a closer look at some of the top benefits below.

Start Making Money Right Away

With this approach, you won’t have to worry about starting from scratch or building a business from the ground up. This means that you may be able to start making money off of it right away. You’ll be able to focus on growing the business and making it even more successful. It can be a smart investment that will potentially pay off for years.

Save Time

Time is a precious commodity. When it comes to starting an online business, time is of the essence. Buying a successful online business can be a great time-saving strategy. Not only will you save the time and effort required to build a business from scratch, but you’ll also benefit from the existing customer base, brand recognition, and profits of a well-established business. 

Of course, there are risks involved in any purchase, but with careful due diligence, you can minimize those risks and maximize your chances of success. So, buying an existing online business is worth considering if you’re looking for a way to save time and get your business up and running quickly.

Building Your Own Online Business From Scratch 

While there are considerable benefits to buying an online business, the same could be said for building one. Here are some of the top ones:

It’s Never Been Easier

With all the internet has to offer these days, you can sell products or services and reach a global audience with little more than a laptop. Even better, you can do it with little to no money. As long as you have a clear plan and a passion for what you’re doing, the sky’s the limit!

You Can Customize It to Your Liking

When you start a business from scratch, you can customize it to your liking right away. You don’t need to worry about making major changes and possibly alienating an already-established target audience. You’re in charge of everything from the get-go, which can be a significant advantage if you have something really specific in mind for the business.

So, Should I Buy or Build an Online Business?

If you want a quick and easy start, buying an existing online business is the way. You’ll have access to an existing customer base, product range, and supplier network – not to mention a proven sales track record (hopefully!). The downside is that you may have to pay more for an established business than you would for a start-up, and it may be harder to put your stamp on the business if it’s already been running for a while.

Building your own online business from scratch allows you to create something unique that reflects your brand and style. It’s also usually less expensive than buying an existing business. However, it will take longer to get up and run, and there’s no guarantee of success.


If you’re still on the fence about whether to buy or build an online business, we hope this has helped you to make a decision. Whichever you choose, we wish you the best of luck on your new business venture!

Thinking buying is the way to go? See how Motion Invest can help here.

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