Today, we’re looking at a relatively recent trend in e-commerce – the turnkey website. Specifically, we’re outlining how you can separate the good from the bad in this area of business. We’re going to look at how you can identify opportunities with turnkey sites and how to evaluate their potential. What is a Turnkey Website? First, let’s start with a brief explanation of turnkey websites. Turnkey websites take their name from turnkey homes, which are fully-furnished and ready to receive a tenant.