SOLD

Quick Stats

$784

Income month

39

Domain authority

219

Articles posted

19,101

Visitors per month

x30

Income multiple

17/11/2013

Web Created

Overview of the Website

This review website has been around for just over 8 years 3 months.

Site is ranking for 8,602+ keywords, with some good buyer intent keywords.

Site had a decline from July to November, but has seen and increase in the last 2.5 months.

Top page accounts for less than 8% of the overall traffic.

Average time on page is over 6 minutes.

The current owner bought the site in 2020 and not many articles have been added since.

The current owner spends about an hour a month on the site.

Site is currently monetized via Amazon  and Mediavine  with the opportunity to expand into other monetization methods.

Next Price Drop will be in...

This listing is doing a Dutch auction which means, the price on the site is lowered every 2 days, until it gets a bid or it hits the reserve price. The first bid made is the winning bid and will get the site.

Google Analytics

Proof of Income

View data as
  • Table
  • Monetization Breakdown Graph
  • Total Income Graph
MonthAmazon Income (US)Mediavine Income (US)
April 2021$99$526
May 2021$228$558
June 2021$200$764
July 2021$235$642
August 2021$254$444
September 2021$184$528
October-2021 $242$528
November-2021 $148$640
December-2021 $253 $654
January -2022$228$522
February-2022$243$473
March-2022$218$552
Total Income:US $2,535 US $6,831

SEMRush Data

On the right, you can see the screen shot we have taken from SEMRush that shows the data from the site. Some things to note are:

Rankings for 8,602+ keywords

Ranking for 1,195 keywords on the first page

Authority score of 41

Majority of the traffic is coming from the US

Backlink Analysis

On the right, you can see the screen shot we have taken from AHREFS that shows the data from the site. Some things to note are;

UR rating of 29 and DR rating of 26

Site has 1,691 referring domains.

1,574 of the referring backlinks are dofollow.

The site has 3,292 backlinks with a UR rating of 0-10 and 131 backlinks with a UR rating of 11-20.

The site is ranking for 18,701 keywords, 1945 of which are in the top 4-10 and 340 in the top 3.

Download Backlink Analysis

Site Buddy Analysis

On the right, you can see the screen shot we have taken from SiteBuddy that shows the data from the site and allows you to take steps to improve the site quickly by fixing the Amazon links. Some things to note are;

There are 205  pages that have Amazon products being linked to and all have the proper Amazon Affiliate Disclaimers in place.

There are 4215  Amazon links being used and of those 12 are missing an affiliate tag.

There are 0 missing products, which means the site is not linking to a product in their Amazon link.

The site links to 1124  different Amazon products and of those 0 products are out of stock, meaning people who click on those links can’t actually purchase the product. Swapping those products with different products that are in stock can help to increase income.

FAQ with Seller

Please email us or use the chat function to get access to Google Analytics.

What would you do to grow this site?

Expand beyond eyelashes/eyebrows and into the broader beauty space. Stay on top of beauty trends and write content/reviews on trending products. Social media could be a large opportunity to drive traffic.

Did you start the site from scratch or did you buy it? Is it built on an expired domain? Any 301 redirects used on the site? If so, will they be included in the sale?

Bought it from the original owner in 2020. She wrote all the content herself. Not an expired domain, no redirects.

What has been your biggest struggle with this site?

We don’t have the time or expertise to keep up with the beauty space. Hard for us to to come up with content/trending ideas. Social media is also important in this space and that is not something we do well.

What is included with the site?

Thrive themes account.

gmail address.

Pinterest, FB, IG, Twitter accounts.

mailchimp account/email list with 1071 recipients (never been used).

How much time do you spend on the site? What tasks do you do?

Accounting. We used to use someone to write content and guest posting for backlinks, but stopped.

Do you outsource the content? If yes, are you able to pass along the writer?

Yes, we can introduce you to the writer we used in the past. But the original owner wrote most of the content you see today.

How did you build your backlinks? Were PBN's used?

No, only guest posting.

How many total articles are on the site?

219

What are the expenses that are associated with the site? Specifically, what are the expenses that come from content creation, hosting, backlinks and domain registration?

Hosting - ~$80/year.

Domain: $15/year.

Thrive Themes - $228/year (renews in May).

Content - varied, but currently $0.

Backlinks - varied, but currently $0

Payment Terms

For this site, we require a non refundable payment of $1,000 via the website, then the remainder to be sent via wire transfer.

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