Quick Stats


Income month


Domain authority


Articles posted


Visitors per month


Income multiple


Web Created

Overview of the Website

This cat website has been around for just over 2 years 10 months.

Site is ranking for 3,755+ keywords, with some good buyer intent keywords.

Current owner bought the site in 2020.

The current owner spends about an hour a month on the site.

Site is currently monetized via Amazon, Ezoic, Basepaws, Chewy, JustAnswer and Litter-Robot  with the opportunity to expand into other monetization methods.

Next Price Drop will be in...

This listing is doing a Dutch auction which means, the price on the site is lowered every 2 days, until it gets a bid or it hits the reserve price. The first bid made is the winning bid and will get the site.

Google Analytics

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Proof of Income

View data as
  • Table
  • Monetization Breakdown Graph
  • Total Income Graph
MonthAmazon Income (US)Ezoic Income (US)Basepaws Income (US)Chewy Income (US) JustAnswer Income (US)Litter Robot Income (US)
October 2020$56$256$9$0$0
November 2020$63$344$30$0$0
December 2020$76$181$8$24$0
January 2021$42$109$11$45$0$0
February 2021$62$118$0$71$7$0
March 2021$34$103$13$78$7$0
April 2021$21$77$24$62$14$42
May 2021$33$79$13$38$47$72
June 2021$30$117$11$69$41$41
July 2021$28$123$11$85$47$8
August 2021$32$123$0$48$61$0
September 2021$19$116$0$98$38$38
Total Income:US $524 US $1,821 US $130 US $672 US $309 US $201

SEMRush Data

On the right, you can see the screen shot we have taken from SEMRush that shows the data from the site. Some things to note are:

Rankings for 3,755+ keywords

Ranking for  290 keywords on the first page

Authority score of 28

Majority of the traffic is coming from the US

Backlink Analysis

On the right, you can see the screen shot we have taken from AHREFS that shows the data from the site. Some things to note are;

UR rating of 37 and DR rating of 14

Site has 838 referring domains.

656 of the referring backlinks are dofollow.

The site has 2,520  backlinks with a UR rating of 0-10 and 70  backlinks with a UR rating of 11-20.

Download Backlink Analysis

FAQ with Seller

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What would you do to grow this site?

I would update the existing content as it’s been a while. Use the Search Console to see which phrases/terms are ranking well on each page, then optimize them further. Use content optimizer tools to find other opportunities such as related questions and add FAQ schema. Also use Site Buddy to ensure Amazon products are up-to-date and links working. I would also continue testing Chewy vs Amazon as Chewy seems to do well despite it not being on every product review page yet. Litter-Robot also has a nice payout, so optimizing those pages and CRO could boost income quickly. I would look at adding even more pet affiliates to increase income. The handful of new informational articles published during my ownership has done decently, so that’s an obvious long term strategy to start creating and publishing new content regularly. There is opportunity in product reviews for cat products and definitely informational content for cat health and cat behavior. I would pick sub-topic clusters and fill them out even if low volume. This can include what’s been started for cat potty topics (related product reviews and health). JustAnswer for veterinarians has only scratched the surface so far, so adding more cat health articles could bring some nice wins there. I would also add more videos to increase Ezoic earnings. These videos could be used later with Mediavine or Adthrive to dramatically increase ad earnings if traffic increased to qualify for those ad platforms. Finally, adding links to boost authority would help support all of the above efforts.

Is the site built on an expired domain?

I purchased this site in August 2020 from the original owner. He started it from scratch in late 2018.

What has been your biggest struggle with this site?

For me, the biggest challenge has been time. I have several other large sites in completely different niches that consume my day-to-day and other resources. I originally purchased this site for my middle school-aged son to work on together and for him to learn, but he’s been interested in too many other things so it’s time to sell. That said, the passive income aspect has been solid during the time I’ve owned it.

What is included with the site?

Wordpress website Facebook page (Cat World) *with 9,783 followers Pinterest profile (Cat World (catworldcommunity) - Profile | Pinterest) *created only for social signal Google Analytics property/history Google Search Console property/history Small email list of 25 subscribers Video for Ezoic ads

How much time do you spend on the site? What tasks do you do?

I spend a few minutes per month only just to update Wordpress, theme and plugins.

Do you outsource the content? If yes, are you able to pass along the writer?

I’ve created just 8 articles in the time I’ve had it. 4 were done by a pet specialist/writer, and the other 4 were done by a licensed veterinarian. The first writer is still available via a freelance service. The Vet expressed he’d be happy to write for a new owner more regularly.

How did you build your backlinks? Were PBN's used?

I personally did not build any backlinks in the 14 months I’ve had the site. The original owner did some manual outreach previously once the site was established. No PBNs were ever used.

How many total articles are on the site?


What are the expenses that are associated with the site? Specifically, what are the expenses that come from content creation, hosting, backlinks and domain registration?

It’s been 8+ months since ordering any new content, but articles were $30/each. Hosting costs are combined with my other sites in one account. I never purchased any backlinks. The domain is $13.66/year at Namecheap.

Payment Terms

For this site, we require a non refundable payment of $1,000 via the website, then the remainder to be sent via wire transfer.

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