I would update the existing content as it’s been a while. Use the Search Console to see which phrases/terms are ranking well on each page, then optimize them further. Use content optimizer tools to find other opportunities such as related questions and add FAQ schema. Also use Site Buddy to ensure Amazon products are up-to-date and links working. I would also continue testing Chewy vs Amazon as Chewy seems to do well despite it not being on every product review page yet. Litter-Robot also has a nice payout, so optimizing those pages and CRO could boost income quickly. I would look at adding even more pet affiliates to increase income. The handful of new informational articles published during my ownership has done decently, so that’s an obvious long term strategy to start creating and publishing new content regularly. There is opportunity in product reviews for cat products and definitely informational content for cat health and cat behavior. I would pick sub-topic clusters and fill them out even if low volume. This can include what’s been started for cat potty topics (related product reviews and health). JustAnswer for veterinarians has only scratched the surface so far, so adding more cat health articles could bring some nice wins there. I would also add more videos to increase Ezoic earnings. These videos could be used later with Mediavine or Adthrive to dramatically increase ad earnings if traffic increased to qualify for those ad platforms. Finally, adding links to boost authority would help support all of the above efforts.