Quick Stats


Income month


Domain authority


Articles posted


Visitors per month


Income multiple


Web Created

Overview of the Website

This finance website has been around for under 1 year, however the domain has been around for 13 years.

Site is ranking for 38,632+ keywords, with some good buyer intent keywords.

Site is built on an expired domain and is merged with another site (See FAQ).

Site’s organic keyword rankings have been steadily increasing.

The current owner works 5 hours per week on the site.

The articles were written from a writer the owner hired on Problogger.

Site is currently monetized via Mediavine  with the opportunity to expand into other monetization methods.

Next Price Drop will be in...

This listing is doing a Dutch auction which means, the price on the site is lowered every 2 days, until it gets a bid or it hits the reserve price. The first bid made is the winning bid and will get the site.

Google Analytics

Proof of Income

View data as
  • Table
  • Monetization Breakdown Graph
  • Total Income Graph
MonthMediavine Income (US)
February 2021$0
March 2021$0
April 2021$0
May 2021$0
June 2021$0
July 2021$0
August 2021$3,329
September 2021$1,961
October-2021 $2,014
November-2021 $2,442
December-2021 $2,260
January -2022$2,046
February-2022 (up to 20)$1,294
Total Income:US $15,346

SEMRush Data

On the right, you can see the screen shot we have taken from SEMRush that shows the data from the site. Some things to note are:

Rankings for 38,632+ keywords

Ranking for 5,147 keywords on the first page

Authority score of 46

Majority of the traffic is coming from the US

Backlink Analysis

On the right, you can see the screen shot we have taken from AHREFS that shows the data from the site. Some things to note are;

UR rating of 40 and DR rating of 36

Site has 1,656 referring domains.

1,118 of the referring backlinks are dofollow.

The site has 13,731 backlinks with a UR rating of 0-10 and 760 backlinks with a UR rating of 11-20.

The site is ranking for 1,783 keywords in position 1-3 and 6,793 keywords in position 4-10 on google.

Download Backlink Analysis

FAQ with Seller

Please email us or use the chat function to get access to Google Analytics.

What would you do to grow this site?

Invest into more content and links. SEO-wise, the site is in authority mode. Majority of new content targeting low competition keywords are indexing straight into the top 3 pages of Google, often on page 1. Currently, I'm only publishing about 3 to 4 articles per month, and not doing any active link building. Scaling content is the easiest win. Building links would help further strengthen the authority of the domain.

Affiliate marketing. All my competitors make much more money through affiliate marketing than ads, but I've never been able to figure it out and have always relied on ads to monetize.

Email marketing. I signed up for ConvertKit's free plan, and put up a form on the site, but I never did anything with the list. Building a list and funnel for new subs is an easy win I did not implement simply because I was focused on growing pageviews.

Social media. I have not done any social media at all.

Did you start the site from scratch or did you buy it? Is it built on an expired domain? Any 301 redirects used on the site? If so, will they be included in the sale?

The website was started in 2009 by a small personal finance blogger who did not understand SEO. It was more like a personal blog with short entries. It had good authority, and a very clean link profile and domain history. I purchased the site from the owner in 2019.

The original domain for this website was In late 2021, I decided to merge and rebrand Groovewallet into the domain and it worked out very nicely. We started ranking for many additional terms and got into Mediavine.

Both and will be included in the sale.

NOTE From Motion Invest.

For disclosure, the seller also owns, which is a Canadian Finance site. This site will not be included in the sale.

What has been your biggest struggle with this site?

I had two big struggles with this site:

Knowing which direction to grow this site: I didn't know whether to turn CommonCentsMom into a NerdWallet/Bankrate kind of affiliate finance site and scale content around financial products, or turn. CommonCentsMom into a Mental Floss type model and try and grow pageviews through easier info keywords. CPMs are high ($30+ during peak season, and $23 during low season) so scaling info content makes sense. Turning it into a site like NerdWallet will be 100x more profitable than ads if executed correctly but I could never pull the trigger on it because of point #2 below.

Affiliate link monetization: Personal finance is one of the most lucrative niches for affiliate marketing. All the largest website sales are usually in the personal finance niche like The Penny Hoarder, Fundera, The Points Guy, etc. But I could never figure it out and never was able to get to the affiliate earnings that my competitors get. I'm more experienced in building ad-based websites and affiliate marketing is not my forte, but it would be interesting to see what an experienced affiliate marketer does with it.

What is included with the site? and - both domains and all associated website files.

Convertkit email list - Although I have not done anything with the email list, there are still 1000+ subscribers.

How much time do you spend on the site? What tasks do you do?

For the past few months, I've only been working around 5 hours per week on the website. I work with one freelance writer, and I edit, format, and optimize the articles myself. I also write some of the content myself, and I go back and update older posts.

Do you outsource the content? If yes, are you able to pass along the writer?

Yes, currently working with one writer I hired from Problogger. The writer is willing to work with the new owner.

How did you build your backlinks? Were PBN's used?

No PBNs were used. had a strong history of natural links built up over the years since it was an early blog that started in 2009. All white hat link building.

How many total articles are on the site?

217 published articles on the site.

What are the expenses that are associated with the site? Specifically, what are the expenses that come from content creation, hosting, backlinks and domain registration?

Only expenses are domain, hosting, and the freelance writer I work with.

Why is there no income listed before June 2021?

From before June 2021, I just added analytics access to (the domain it was on before redirecting to domain). I did not really monetize before MediaVine. I had adsense for a few random weeks when I decided to try it out, but cpms were too low so I took them down immediately. I also tried ezoic for less than a month - way too many ads ruined user experience.

Payment Terms

For this site, we require a non refundable payment of $1,000 via the website, then the remainder to be sent via wire transfer.

Subscribe to Our Newsletter

Submit an Offer

Please submit an offer below. Please note that offers usually take 48 hours to sort through.

Proof of Income Images