SOLD

Quick Stats

$308

Income month

30

Domain authority

549

Articles posted

17,520

Visitors per month

x35

Income multiple

19/11/2009

Web Created

Overview of the Website

This review website has been around for just over 12 year 3 months.

Site is ranking for 10,350+ keywords, with some good buyer intent keywords.

The site saw an uptick in traffic at the start of 2021, then went down in May and has been slowly increasing since.

The top page only accounts for 3% of the overall traffic, so this sites traffic is very diverse.

The site is linking to 1,336 products,  of which, 22 products have errors and 353 are out of stock.

The site have six 301 redirects, all of which are included in the sale.

The current owner spends a couple hours per week on planning and publishing new content.

The site is using Amazon Associates (USA) and Ezoic for monetization methods.

Next Price Drop will be in...

This listing is doing a Dutch auction which means, the price on the site is lowered every 2 days, until it gets a bid or it hits the reserve price. The first bid made is the winning bid and will get the site.

Google Analytics

Proof of Income

View data as
  • Table
  • Monetization Breakdown Graph
  • Total Income Graph
MonthAmazon (US)Ezoic (US)
March 2021$483$239
April 2021$272$138
May 2021$65$105
June 2021$124$120
July 2021$105$96
August 2021$94$98
September 2021$173$121
October-2021 $153$153
November-2021 $344$211
December-2021 $354$192
January 2022$169$144
February 2022$165$124
Total Income:US $2,501US $1,741

SEMRush Data

On the right, you can see the screen shot we have taken from SEMRush that shows the data from the site. Some things to note are:

Rankings for 10,350+ keywords

Ranking for 652 keywords on the first page

Authority score of 43

Majority of the traffic is coming from the US

Backlink Analysis

On the right, you can see the screen shot we have taken from AHREFS that shows the data from the site. Some things to note are;

UR rating of 20 and DR rating of 33

Site has 918 referring domains.

3,640 of the referring backlinks are dofollow.

The site has 4,013 backlinks with a UR rating of 0-10 and 322 backlinks with a UR rating of 11-20.

The site is ranking for 1,089 keywords in positions 4-10 and 243 keywords in positions 1-3 on Google.

Download Backlink Analysis

Site Buddy Analysis

On the right, you can see the screen shot we have taken from SiteBuddy that shows the data from the site and allows you to take steps to improve the site quickly by fixing the Amazon links. Some things to note are;

There are 321 pages that have Amazon products being linked to and all have the proper Amazon Affiliate Disclaimers in place.

There are 4,433 Amazon links being used and of those 3 are missing an affiliate tag.

The site links to 1,336 different Amazon products and of those 353 products are out of stock, meaning people who click on those links can’t actually purchase the product. Swapping those products with different products that are in stock can help to increase income.

FAQ with Seller

Please email us or use the chat function to get access to Google Analytics.

What would you do to grow this site?

More content. The site mainly focuses on guitar related gear but there are a lot more angles to take such as guitar lessons, etc.

Did you start the site from scratch or did you buy it? Is it built on an expired domain? Any 301 redirects used on the site? If so, will they be included in the sale?

Registered this domain as new back in 2009. Over the years, the site went in a couple different directions but finally settled on being an affiliate site in early 2020. There are some other related expired domains that 301 to various pages on the site. These domains are all included with the sale (guitarpartsdepot.com, classicalguitarscores.com, jonkammererguitars.com, acishow.com, kitguitarforum.com, and myjazzguitar.com).

What has been your biggest struggle with this site?

There are some big competitors in this niche but still plenty of room for this site if you know how to niche down and cover more specific topics.

What is included with the site?

Domain and all content. The 301'ed domains listed above. Socials:
www.pinterest.com/happynewguitar/
twitter.com/newguitarday
www.facebook.com/happynewguitarday/

How much time do you spend on the site? What tasks do you do?

A couple hours per week planning and publishing content.

Do you outsource the content? If yes, are you able to pass along the writer?

Yes, content was outsourced through a number of different writers.

How did you build your backlinks? Were PBN's used?

Blog comments, Guest posting, 301's from relevant domains with authority links, niche edits from relevant sites. In the very early days of the site, there were a few PBN's built to get things rolling.
Early 2020 - around 10 PBN's were built using a provider that I knew had some music related PBN's at the time. Here are a few examples that I can find:
https://middlemusic.net/guitar-pedals-beginners-should-start-with/
https://eimicmusic.com/how-to-make-the-most-out-of-your-online-guitar-lessons/
https://www.smc-entertainment.com/tips-for-buying-the-best-self-build-guitar-kits/

How many total articles are on the site?

There are 612 published articles.

What are the expenses that are associated with the site? Specifically, what are the expenses that come from content creation, hosting, backlinks and domain registration?

Domain - $15 per year. Hosting - $5 per month. Ezoic Premium - $29 per month.

Payment Terms

For this site, we require a non refundable payment of $1,000 via the website, then the remainder to be sent via wire transfer.

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Proof of Income Images