Quick Stats


Income month


Domain authority


Articles posted


Visitors per month


Income multiple


Web Created

Overview of the Website

This review website has been around for just over 4 years 1 month.

Site is ranking for 5,565+ keywords, with some good buyer intent keywords.

Site’s top page accounts for less than 15% of the traffic.

Site has seen an upwards trend in traffic the last 4 months.

Organic keyword positions have increased over the last few months.

The current owner since November 2020, has only added 1 article per month to the site.

Site is currently monetized via Amazon and Adsense  with the opportunity to expand into other monetization methods.

Next Price Drop will be in...

This listing is doing a Dutch auction which means, the price on the site is lowered every 2 days, until it gets a bid or it hits the reserve price. The first bid made is the winning bid and will get the site.

Google Analytics

Proof of Income

View data as
  • Table
  • Monetization Breakdown Graph
  • Total Income Graph
MonthAmazon Income (US)Adsense Income (CANADA)
February 20211540
March 20211830
April 20211870
May 20211240
June 2021900
July 2021980
August 20211170
September 2021940
October-2021 1050
November-2021 21916
December-2021 29186
January -2022167124
February-2022(up to 13)2155
Total Income :US $1850 CAN $281
Total Income :US $1850 US $221

SEMRush Data

On the right, you can see the screen shot we have taken from SEMRush that shows the data from the site. Some things to note are:

Rankings for 5,565+ keywords

Ranking for 523 keywords on the first page

Authority score of 45

Majority of the traffic is coming from the US

Backlink Analysis

On the right, you can see the screen shot we have taken from AHREFS that shows the data from the site. Some things to note are;

UR rating of 12 and DR rating of 1.6

Site has 359 referring domains.

244  of the referring backlinks are dofollow.

The site has 903 backlinks with a UR rating of 0-10 and 37 backlinks with a UR rating of 11-20.

The site is ranking for 348 keywords in position 1-3 and 1,301 keywords in position 4-10 on google.

Download Backlink Analysis

Site Buddy Analysis

On the right, you can see the screen shot we have taken from SiteBuddy that shows the data from the site and allows you to take steps to improve the site quickly by fixing the Amazon links. Some things to note are;

There are 48 pages that have Amazon products being linked to and all have the proper Amazon Affiliate Disclaimers in place.

There are 502 Amazon links being used and of those 0 are missing an affiliate tag.

There are 0 missing products, which means the site is not linking to a product in their Amazon link.

The site links to 191 different Amazon products and of those 0 products are out of stock, meaning people who click on those links can’t actually purchase the product. Swapping those products with different products that are in stock can help to increase income.

FAQ with Seller

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What would you do to grow this site?

Numerous opportunities await Here’s a list of what you can do to grow the site:

Review more acoustic guitar products. There are thousands of guitars out there, and I’ve only covered a fraction of them.

Review music lessons as they usually have high affiliate commissions.

Expand to other musical instruments—ukulele, electric guitars, bass, piano, etc.

Add more informational content for ads.

Register as an affiliate with other music instrument stores for higher commissions such as Sweet Water, Guitar Center, or Sam Ash which offers the highest payout in the industry.

Email marketing.

Social media marketing.

Build products such as e-books.

) Did you start the site from scratch, or did you buy it? Is it built on an expired domain? Any 301 redirects used on the site? If so, will they be included in the sale?

I started from scratch, a brand new domain with no 301 redirects.

What has been your biggest struggle with this site?

The biggest struggle was doing all the tasks myself. In other words, it’s a bit challenging to juggle content creation and link-building outreach.

What is included with the site?

The website itself,

The files and documents: Product Master DB, keywords, competitor list, song database (for song-related informational posts), prospecting, or outreach files for link building.

Google Workspace account for Strum Avenue. Social media accounts: Instagram, Facebook, Twitter, Pinterest, Quora.

How much time do you spend on the site? What tasks do you do?

From November 2020 till the present, my tasks have become light. For context, it’s because I am managing another website.

I write 1 article per month, which is only about one day of work in a month.

So, what does this mean for you?

Well, this is an absolute win-win because even with just 1 task/month, I still earned an average of $192/month.

And of course, if you want to grow this site, it goes without saying that it requires more time and effort. Such as writing more articles (or hiring writers to do the job).

Do you outsource the content? If yes, are you able to pass along the writer?

No, I write the content myself.

How did you build your backlinks? Were PBN's used?

I didn’t use any PBNs.

I built backlinks with an email outreach for websites with resource pages and guest posting for niche-related sites.

How many total articles are on the site?

Strum Avenue has 66 articles (buying guides, single product reviews, and informational posts).

What are the expenses that are associated with the site? Specifically, what are the expenses that come from content creation, hosting, backlinks and domain registration?

Content creation: $0. Essentially, I write the content myself.

Hosting (Kinsta Starter Plan): $30/month.

Here’s the deal:

I’m using Kinsta for my other website. Hence, hosting the Strumavenue with the same company saves me money.

If you want a cheaper option for hosting, I suggest Cloudways, which has a $12/month for their basic plan.

Domain (Namecheap): $14.16/year.

Google Workspace - $6/month.

Paid WordPress plugins:

Rankmath - $59/year.

Astra - $49/year.

GDPR Cookie Consent - $69/year.

WP Rocket - $49/year

Payment Terms

For this site, we require a non refundable payment of $1,000 via the website, then the remainder to be sent via wire transfer.

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Proof of Income Images