Quick Stats


Income month


Domain authority


Articles posted


Visitors per month


Income multiple


Web Created

Overview of the Website

This thermal gear review website has been around for just over 5 years 2 months.

Site is ranking for 8,405+ keywords, with some good buyer intent keywords.

Seasonal site that increases during hunting season.

Current owner bought the site in May 2020.

Site is coming into its high season.

The current owner only publishes 1 new article per month on the site.

Site is currently monetized via Amazon and Share-a-Sale with the opportunity to expand into other monetization methods.

Next Price Drop will be in...

This listing is doing a Dutch auction which means, the price on the site is lowered every 2 days, until it gets a bid or it hits the reserve price. The first bid made is the winning bid and will get the site.

Google Analytics

Proof of Income

View data as
  • Table
  • Monetization Breakdown Graph
  • Total Income Graph
MonthAmazon Income (US)Share-A-Sale Income (US)
November 2020$1,892$330
December 2020$2,735$643
January 2021$2,939$446
February 2021$1,580$407
March 2021$2,177$64
April 2021$1,558$88
May 2021$843$87
June 2021$1,810$1
July 2021$2,587$517
August 2021$2489$242
September 2021$2,639$1,186
October-2021 $3,691$1,042
Total Income:US $26,940 US $5,053

SEMRush Data

On the right, you can see the screen shot we have taken from SEMRush that shows the data from the site. Some things to note are:

Rankings for 8,405+ keywords

Ranking for  1,061 keywords on the first page

Authority score of 40

Majority of the traffic is coming from the US

Backlink Analysis

On the right, you can see the screen shot we have taken from AHREFS that shows the data from the site. Some things to note are;

UR rating of 35 and DR rating of 31

Site has 918 referring domains.

757 of the referring backlinks are dofollow.

The site has 3,053 backlinks with a UR rating of 0-10 and 94  backlinks with a UR rating of 11-20.

Download Backlink Analysis

Site Buddy Analysis

On the right, you can see the screen shot we have taken from SiteBuddy that shows the data from the site and allows you to take steps to improve the site quickly by fixing the Amazon links. Some things to note are;

There are 151 pages that have Amazon products being linked to and all have the proper Amazon Affiliate Disclaimers in place.

There are 1599 Amazon links being used and of those 46 are missing an affiliate tag.

There are 196 missing products, which means the site is not linking to a product in their Amazon link.

The site links to 601 different Amazon products and of those 196 products are out of stock, meaning people who click on those links can’t actually purchase the product. Swapping those products with different products that are in stock can help to increase income.

FAQ with Seller

Please email us or use the chat function to get access to Google Analytics.

What would you do to grow this site?

It's a booming niche, I would review individual products from the main companies. I would also test Youtube, or even partner with Youtubers in this niche to review specific products for I would also run ads on Ezoic to get an additional 200$ per month. I would finally try a shoulder niche (ie regular scopes, binocular, etc) to see if I can get traction there)

Is the site built on an expired domain?

I bought it in may 2020. I believe the previous owner started it from scratch, back in 2016.

What has been your biggest struggle with this site?

Restructuring it. When I bought it there was a lot of very old (and unrelated to the niche) content. I spent a ton of time deleting and aggregating content. I deleted a 100+ articles, which explains the drop in traffic back in 2020. But I think my bet has paid off, the traffic is now nicely trending upward and had a record month in revenue in October 2021.

What is included with the site?

Domain, website and content. No social or email list associated to the asset.

How much time do you spend on the site? What tasks do you do?

Right now, I publish about 1 article per month using a copywriter I know (I can introduce you if needed). I did some HARO last year, but not anymore.

Do you outsource the content? If yes, are you able to pass along the writer?

Yes and yes.

How did you build your backlinks? Were PBN's used?

No PBN, only HARO for a few months, but I stopped around april 2021.

How many total articles are on the site?

220 articles published

What are the expenses that are associated with the site? Specifically, what are the expenses that come from content creation, hosting, backlinks and domain registration?

Here are the monthly costs: Domain: 1$ Hosting: 13$ Content: 120$ Generate Press: 4$ AAWP: 5$ WP Rocket : 4$

Payment Terms

For this site, we require a non refundable payment of $1,000 via the website, then the remainder to be sent via wire transfer.

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