Quick Stats


Income month


Domain authority


Articles posted


Visitors per month


Income multiple


Web Created

Overview of the Website

This tools review website has been around for just over 3 years and 2 months.

Site is ranking for 7,498 + keywords, with some good buyer intent keywords.

Site was hit by an update, but has been stable for the last 5 months.

Upwards trend in traffic.

The current owner spends 1 hour per week on the site.

Site is currently monetized via Amazon (USA) and Ezoic from Ezoic Premium with the opportunity to expand into other monetization methods.

Next Price Drop will be in...

This listing is doing a Dutch auction which means, the price on the site is lowered every 2 days, until it gets a bid or it hits the reserve price. The first bid made is the winning bid and will get the site.

Google Analytics

Please email us or use the chat function to get access to Google Analytics.

Proof of Income

View data as
  • Table
  • Monetization Breakdown Graph
  • Total Income Graph
MonthAmazon Income (US)Ezoic Income (US)
November 2020$377$122
December 2020$808$418
January 2021$1,107$446
February 2021$1,241$652
March 2021$1,490$975
April 2021$1,092$601
May 2021$530$358
June 2021$353$279
July 2021$741$240
August 2021$455$242
September 2021$625$256
Total Income:US $9,191 US $4,841

SEMRush Data

On the right, you can see the screen shot we have taken from SEMRush that shows the data from the site. Some things to note are:

Rankings for 7,498+ keywords

Ranking for 435 keywords on the first page

Authority score of 27

Majority of the traffic is coming from the US

Backlink Analysis

On the right, you can see the screen shot we have taken from AHREFS that shows the data from the site. Some things to note are;

UR rating of 34 and DR rating of 13

Site has 360 referring domains.

226 of the referring backlinks are dofollow.

The site has 1,132 backlinks with a UR rating of 0-10 and 95 backlinks with a UR rating of 11-20.

Download Backlink Analysis

Site Buddy Analysis

On the right, you can see the screen shot we have taken from SiteBuddy that shows the data from the site and allows you to take steps to improve the site quickly by fixing the Amazon links. Some things to note are;

There are 101 pages that have Amazon products being linked to and all have the proper Amazon Affiliate Disclaimers in place.

There are 2,763 Amazon links being used and of those 2 are missing an affiliate tag.

There are 163 missing products, which means the site is not linking to a product in their Amazon link.

The site links to 880 different Amazon products and of those 163 products are out of stock, meaning people who click on those links can’t actually purchase the product. Swapping those products with different products that are in stock can help to increase income.

FAQ with Seller

Please email us or use the chat function to get access to Google Analytics.

What would you do to grow this site?

Posting more contents relevant to the existing ones and getting some good quality links can make the site grow more.

Is the site built on an expired domain?

I started the site from scratch on a fresh domain

What has been your biggest struggle with this site?

I am a law student and the academic pressure hold me back many times from working on this site actively.

What is included with the site?

The website domain, all the existing contents, facebook page, and 30 days post-sale consultation via email (if needed).

How much time do you spend on the site? What tasks do you do?

I spend an hour weekly on regular themes and plugin updates, content update and interlinking.

Do you outsource the content? If yes, are you able to pass along the writer?

I wrote very few informative contents myself and outsourced the rest from an Agency, can let you know about them so that you can directly contact and outsource from them.

How did you build your backlinks? Were PBN's used?

Didn’t do any backlink campaign recently. Did build some back in 2020 through guest post outreach.

No PBN was used.

How many total articles are on the site?

181 posts.

What are the expenses that are associated with the site? Specifically, what are the expenses that come from content creation, hosting, backlinks and domain registration?

$2 per month hosting bill for the last 6 months.

I'm paying $58 per month now for Ezoic Premium and the account has two more small sites. So, the expense is not entirely on thetooly.

Payment Terms

For this site, we require a non refundable payment of $1,000 via the website, then the remainder to be sent via wire transfer.

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