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The Website Flip Due Diligence Service

We have many people who come to us and ask us if we have done a Due Diligence on the sites we list and the answer is yes, however, we always want people to ensure they know what they are buying and even the best due diligence can sometimes miss things. This is why we always ask that people do their own due diligence as it allows them to get a better understanding on how to analyze the site and know its strengths and weaknesses. But what if you don’t know how to do a due diligence or maybe you want an expert to help you. In the article below, we have Mushfiq from the Website Flip, who offers this as a service and has done a few due diligence checks on sites we have listed for prospective buyers.


Who am I?

My name is Mushfiq and I am based out of Chicago. I’ve been buying, growing, and selling (flipping) websites since 2008. I grew and then sold my first site in 2010. Seeing the potential, I obsessed with learning everything there was to know about SEO, building & monetizing sites, and flipping them.

Now I have over a decade of experience buying, improving, and then flipping websites for a profit. This includes many 6-figure exits while actively taking part in over 180+ website transactions both buying and selling websites.

Learning how to successfully scout good buys, build up niche sites, and then sell them has become an extremely profitable side business for me.

Now I’m offering my tried and tested due diligence services to others.

What does due diligence mean?

Due diligence is the process of researching the information surrounding a website to confirm the numbers. This includes checking traffic numbers, revenue, rankings, and using tools to make sure there aren’t any obvious red flags.

Even beyond that due diligence should be done on the backlink profile, any signs of spam, PBN, or link farm use.

Good due diligence answers all of open questions and more, giving a prospective buyer all the information they need to make an educated emotion-free buying decision.

Why use a third party for validation?

When you’re looking at a deal, it’s easy for emotions to get in the way. Everyone loves a good deal, and it can be easy to get caught up in the potential and choose to not pay enough attention to red flags.

There’s also the experience factor. I bring over a decade of experience and reviews of thousands of websites to the table. 

That experience helps you get a more in-depth due diligence that would be impossible for new buyers to match.

What format is the due diligence review?

The review is done by video recording. Once the thorough due diligence video is done you will receive a link to the video via email.

What elements are reviewed for each site?

My due diligence looks at multiple factors to give you as complete a picture as possible of the site you’re considering buying.

  1. Brandability and domain
  2. Niche longevity
  3. Website history
  4. Website traffic trends
  5. Backlink profile (PBNs, toxic links, etc)
  6. Monetization potential
  7. Valuation

What’s the turnaround time for a video?

Because of my experience reviewing close to a hundred websites a month, I can return an ordered due diligence consultation video within 7 days. 

There is an upgrade that can be purchased so I’ll get your consultation back within 24 hours.

Where can I read reviews about your consulting services?

There are many independent and verified 3rd party reviews. I take pride in the value I provide, and that shows in the extremely high number of excellent reviews. 

For the full number of reviews, check out TrustPilot.

Do you have examples of video reviews?

Yes! Here are a few examples:

  1. Content site in the parenting/saving money/mom niche: video
  2. Content site in the golf niche: video
  3. Site in the spiritual niche: video


What are you waiting for? Get the full report on potential red flags and highlights on the website you are wanting to purchase from a 12+ year website flipping veteran.

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