Do you have a content website bringing in a nice little revenue stream for you?
That’s great!
But as nice as it is to get monthly income from your website, you should remember that the site you’re building is an asset with real value. Someday, you may even choose to sell it and cash out!
Before you can profit from a successful website sale, though, it’s important to understand how website valuation works. You need to know what will actually make your site attractive to a buyer, so you can command the highest possible sales price. If you are looking at places to sell your site, you can view our massive guide on buying websites for sale as it has a list of all the different brokers, independent buyers, etc. that you can look to buy or sell sites on.
In this post, we’ll answer the question you should always be asking yourself as you grow your business: “How much is my website worth?”
How to Determine Your Website Value
If you want to know the overall value of your website, the first thing to do is break it down and look at the specific metrics that have the biggest impact on a site’s valuation. Now many places but different weight on different factors effecting a site.
You’ll want to see them trending in a positive direction – and if they aren’t, you’ll want to fix any issues that could hurt your site’s value.
With that said, here are the biggest factors that will influence the value of your affiliate website.
1) Traffic
No surprise here, right? Traffic is the foundation of any successful website. That’s why it’s a no-brainer to focus on growing your total traffic!
If you’ve built up a strong web presence with ever-increasing organic traffic, your website will be more valuable. Of course, all websites suffer fluctuations from the occasional Google algorithm change, such as the recent May 2020 update. Do you know how your site’s traffic has been affected by this and other updates? If you’re not tracking, you’re missing out on an opportunity to make your website more successful – and more attractive to buyers as well.
To stay on top of traffic, you should regularly analyze your site’s traffic numbers and patterns. Check metrics like pageviews, users, and sessions to see trends. This practice also helps you discover which content is getting you the most views and links.